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Marketing & Analytics

As a DevRel engineer, my job often focused on tracking conversion rates, from observers to community members to customers. I have extensive experience in web analytics and data tracking, which are essential for understanding user behavior and for optimizing the developer experience.

While working at a startup that was trying to pinpoint its product/market fit, target audience and tech niche, I often participated in and led projects that executed growth experiments. Projects like hackathons, educational courses, community giveaways and similar events provided crucial information to understand the needs of developers. By analyzing traffic data, usage information, A/B testing results and customer interviews, I helped identify and implement improvements in core products, documentation sources as well as marketing and sales materials.

Some of my skills include:

  • Product Roadmap Development: Analyzed user telemetry and feedback to create a strategic product roadmap, prioritize feature requests, and identify key areas for product improvements, ensuring alignment with user needs and market trends.
  • Segment Integration: Collecting and analyzing data from various analytics tools (Google Analytics, Facebook Pixel, telemetry data) through Segment, enabling seamless data flow into a unified system. (Zapier, HubSpot, Customer.io)
  • SQL Analysis: Used SQL to query and analyze collected data, transforming raw analytics into actionable insights that drive decision-making and optimization strategies.
  • User interviews: Organized and performed user interviews in order to collect direct feedback from developers.
  • Google Analytics & Facebook Pixel: Implemented and managed Google Analytics and Facebook Pixel to track and analyze website performance, user engagement, the effectiveness of advertising campaigns and conversion metrics over multiple websites and apps.
  • Hotjar: Leveraged Hotjar for heatmaps, session recordings, and user feedback to gain deeper insights into how developers interact with various websites and documentation sources.